Approach
A human-centered practice.
Josh Coe
Strategist & designer based in New York.
Josh Coe is a design leader and product strategist with over 16 years of experience across consumer tech, finance, health and wellness, and enterprise software. His work spans consumer apps, platforms, and end-to-end digital experiences for clients like Apple, Google, Nike, and Techstars.
With a center of gravity in experience strategy and product design, Josh grounds projects in real insights and leads the process from initial strategy through to implementation. He works closely with design and development teams to ensure the final product, down to the motion and interactions, meets the vision.
Josh brings deep expertise in agentic and emerging technologies, embedding them into his workflow and the products he builds.
Based in Manhattan, Josh specializes in solving complex problems and managing high-performing design teams.
Professional Experience
Selected work
Apple Music. Nike SNKRS. MoMA Members. Complex organizations, competing priorities, systems that land.
CollectoriQ gallery
Apple Music — experience strategy and craft through launch, in partnership with AREA 17 and Apple Marcom.
Partnered with Nike Innovation team to set product direction, align goals, and evolve digital commerce through scalable design systems.
Led a full brand and experience reset for Techstars, partnering with executive, marketing, and digital leaders to align brand strategy and deliver a coordinated rollout.
Unified a fragmented brand across dozens of accelerator programs worldwide. Aligned teams around a shared identity and shipped a cohesive digital presence across all product lines.
Steered a strategic AI initiative to improve organizational efficiency, shaping the product vision and aligning research, design, and implementation to translate complex data into a usable system.
Designed an internal AI system that changed how teams access organizational knowledge, translating complex data infrastructure into something people actually use daily.
Launched new creative initiatives for Waze and implemented growth strategies for Google Wallet and YouTube TV.
Collaborated with Waze and PDA to build Waze's voice character platform. Rebuilt Google Wallet's web presence to increase user trust. Shaped go-to-market positioning for YouTube TV's launch.
Bloomberg
Transformed global site into a live news destination and interactive tool for decision-making.
PwC
UX for a data visualization iPad app for PwC sales associates to educate their clients.
Samsung
UX strategy & design to bring cleaner layouts and better navigation to Samsung's smart TVs.
MasterCard
Architected an award-winning app for MasterCard's curated, priceless music experiences.
Walmart
UX strategy to bring Walmart into the omnichannel age, boosting digital revenue.
Bank of America
Led the strategy, design, and launch of a risk management platform for the private wealth team.
Early Venture Work
Josh's early venture work includes Mambu, a fintech unicorn now valued at $5.5 billion.
Public Service
Josh's public service spans from his foundational AmeriCorps work to ongoing partnerships with mission-driven orgs.
Education
Josh's academic background paired a foundation in narrative and psychology with applied systems design for global technology and robotics partners.
Contact
Let's build.
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